by Ron Rich »
Fri May 31, 2013 5:53 pm
Hi All,
I have no idea of RockOla's policies in the UK, but I understand what they did in the US.
Un-like the other phono makers, RockOla had a policy of selling directly to anyone who came in with "cash in hand". Anyone could purchase 1 to 9 phonographs at the "retail" level, 10 or more would make you a "distributor". I doubt any kind of records were kept at the factory of who purchased what--as one was required to purchase in groups of 10 to retain distributor pricing.
All other makers assigned distributors exclusive areas in which they could re-sale the equipment. RockOla did not "assign" anyone, so any "johnny come lately" could sell anywhere--this became a problem, when parts and or "factory (warranty?) service" was required, as none of the sellers wanted to run a real distributorship, and about half the time, were "no longer a distributor".
In 1979, after Seeburg was closed, I, and another person investigated being the RO distributor, for this area. We both had experience, and the money, to open a "first class distributorship" stocking parts, and having a proper service dept. They would not grant us "exclusive" area rights of any kind, so we abandoned the idea--there were about ten other "RockOla Distributors" in the area we wanted--none that had any parts stock, or even qualified repair techs.
In that light--I'm sure RockOla had no idea, records, or cared, where any one phonograph went--once they had the money in hand. Ron Rich